Overview
The Facebook Leads & Ads integration enables businesses to capture leads from Facebook/Instagram ads and analyze campaign performance directly in String. This connection provides real-time data synchronization and powerful automation tools.
Connect Facebook with String to:
✔️ Capture and manage Meta lead forms
✔️ Monitor ad performance metrics
✔️ Automate lead follow-ups
✔️ Sync data with your CRM
✔️ Generate custom analytics reports
Prerequisites
Before connecting, ensure you have:
Meta Business Manager account
Admin access to:
Facebook Page
Ad Account
Lead Forms
Business verification (for advanced features)
Valid payment method in Meta Ads Manager
Pricing Note:
Facebook lead collection has no additional charges beyond standard ad costs. String provides lead storage feature to help you capture and manage leads effectively with in the chosen subscription plan without extra hidden costs.
Step-by-Step Connection Guide
1. Initiate Facebook Connection
Go to String Dashboard > Settings > Integrations
Locate Facebook under "Integrations"
Click "Connect Facebook"
Step 2. Complete Meta Login Flow
Log in using your Meta Business Manager credentials
Select the specific Facebook Page you want to connect
Choose the linked Business Manager account
Grant these required permissions:
Step 3. Select Assets
Choose the Facebook Page for lead capture
Select the Ad Account for performance data
Confirm Lead Access permissions
Next Steps After Connection
Once the any lead interact with your page in messages or past comments or ad forms you can add them to your CRM
For example: after connecting you will find business listed In Omnichannel (Social DM + Social Posts)
if leads start sending messages will appear in Social DM
You can convert any conversations into lead and add it to the CRM Directly
- inside the conversation click on "Create new Lead"
- Fill all date you have about the lead to help in Customer management and automation
After you add the lead data you can find it in the Leads page
Accessing Meta Leads Data
Navigate to Leads Page to find all listed leads
Monitoring Ad Performance
Go to Reports > Campaigns report > Facebook business reports
Select the ad account
Define the report data range (From - To)
Track key metrics:
Cost Per Lead (CPL)
Click-Through Rate (CTR)
Conversion Rate
Set up custom dashboards - Learn how to create custom reports