Meta's Current Pricing Structure
1. Conversation-Based Pricing (Service Conversations)
User-initiated conversations: Charged when you reply to a customer's first message
24-hour messaging window: Unlimited messages at no additional cost
Rate: $0.01-$0.10 per conversation (varies by country)
Feature | Cost |
Customer's first message | Free |
Business reply | Starts paid conversation |
Subsequent messages | Unlimited & free within 24h |
No response | No charge |
2. Message-Based Pricing (Template Messages)
effective July 1, 2025:
Marketing templates: $0.005-$0.15 per message
Utility templates: Free within 24h window, $0.002-$0.05 after
Authentication templates: $0.002-$0.03 per message
Three Template Categories
Type | Use Case | Pricing |
Marketing | Promotions, offers | Always paid per message |
Utility | Order updates, receipts | Free in 24h window → Paid after |
Authentication | OTPs, verifications | Always paid per message |
Learn more about official pricing updates and changing on meta
3. Free Entry Point Conversations
Trigger Actions
Click-to-WhatsApp ads
Facebook page WhatsApp buttons
Benefits
72-hour free messaging window (vs standard 24h)
All message types free (including templates)
Multiple templates allowed
Conditions:
Must reply within first 24 hours
Window closes if customer doesn't respond for 72h
Note String platform is not charging any hidden extra fees with the choose subscription amount.