Segments allow you to categorize leads and customers based on specific criteria, enabling targeted communication and personalized marketing.
How to Create a Segment
Go to Automation > Segments.
Click "Create New Segment".
Set filters (e.g., location, behavior, engagement level).
Choose dynamic or static segmentation.
Save and apply the segment to campaigns or automation.
For detailed steps, visit How to Manage Segments?
Quick Tips
✅ Use behavior-based segments for better targeting.
✅ Combine multiple criteria for precise audience selection.
✅ Keep segments updated for accurate marketing strategies.