Follow these steps to create and launch an SMS campaign using String’s Marketing Hub:
Step 1: Access the SMS Campaigns Section
Log in to your String dashboard.
Navigate to Marketing Hub from the main menu.
Click on SMS Campaigns.
Step 2: Create a New SMS Campaign
Click on "New Campaign".
Enter a Campaign Name for internal tracking.
Choose the Sender ID (if applicable).
Step 3: Select Your Audience
Click on "Select Audience" to choose your recipients.
Select from:
Existing Contacts – Use saved customer data.
Uploaded List – Import contacts via CSV file.
Segmented Audience – Target based on filters (e.g., location, last interaction).
Step 4: Write Your SMS Message
Type your SMS content in the message box.
Use personalization tags (e.g., {First Name}) to customize messages.
Keep the message concise
Add a short link (if needed) for tracking clicks.
Step 5: Send the Campaign
Choose Send Now to launch immediately.
Step 6: Preview & Test Your SMS " soon"
Click "Preview" to check formatting.
Send a test SMS to yourself or a team member.
Step 7: Schedule later " soon"
Select Schedule Later to set a future date/time.
Click "Send" to confirm the campaign.
Step 8: Track Campaign Performance "soon"
Go to Insights Hub → Campaign Analytics.
Monitor:
Delivery Rate – How many messages were delivered.
Click Rate – If links were included.
Replies & Engagement – Customer responses.
Optimize future campaigns based on performance.
💡 Pro Tips for SMS Campaigns
✔ Keep messages short and action-driven.
✔ Use personalization to increase engagement.
✔ Send at optimal times (e.g., avoid late-night messages).
✔ Monitor delivery rates and adjust for better performance.